Quirky + GE
Something old, something new…
A partnership that allowed everyone to participate in the development of new products with two global leaders in invention and innovation.
Through a groundbreaking new platform GE opened thousands of its most promising patents and new technologies to the Quirky community for the development of new consumer products
New smart products
A co-branded product development initiative to build a full line of app-enabled connected devices for the home in areas such as health, security, water, or air that will be developed using advanced manufacturing tools and technologies.
Taking ideas from sketch to store
Art direction and design for marketing initiatives including website updates, emails, and social content
Celebrating the inventors
Art direction and design for marketing initiatives including website updates, emails, and social content
Reinventing the GE lightbulb
GE tradition (Edison’s clear globe) + Quirky Ingenuity (The link “filament” is actually a wireless antenna.
“We reinvented the light bulb for the inventor of the light bulb”— Ben Kaufman, Quirky’s Founder + CEO
Time for a fresh new look
Art direction and design for marketing initiatives including website updates, emails, and social content
A story to remember
Art direction and design for marketing initiatives including website updates, emails, and social content
Team
Role: Senior Designer
Creative Director: Viresh Chopra
Brand Partners: General Electric