Giggle for Wiggles
Dole partnered with CAMP stores to bring more giggles to playtime!
Kids were invited to visit a CAMP store and share their best joke with a CAMP Counselor and receive a DOLE WIGGLES® Fruit Juice Gel! Plus, each joke triggered a donation to No Kid Hungry, so you could feel good AND do good while you’re giggling!
Creative Direction
Brand partnership with the Dole team, event specific brand Identity, booth development, and extensive collection of promotional graphics
Team
Role: Vice President, Design
Design & Experience: Camp’s in-house creative team + Christopher Skinner
Photography: Hope Glassel
Chief Creative Officer: Kirk Larsen
Brand Partners: Dole