Camp Private Label
Product Development & Packaging
Exclusively at CAMP, our line of solid wood toddler toys are designed to look nice, even when you’re picking it up for the thousandth time. Their bright colors, bold patterns, and character designs spark imagination and creativity in any youngster! Start STEM learning early with stacking, matching and building, created for the earliest learners, ages 6 months to 2+ years.
Creative Direction
Product Development, CMF selection, production oversight, sampling, photo art direction and packaging design
Packaging System
Created a bespoke packaging design system that reflected the whimsy of the products and allow for extension across a wide range of SKU’s
Team
Role: Vice President, Design
Design & Production: Camp’s in-house creative team + Young Jerks
Photography: Hope Glassel
Chief Creative Officer: Kirk Larsen
