The Claw
CAMP and ALLY💜 brought THE CLAW to Hudson Yards to celebrate Giving Back Month and invited The Boys and Girls Club over to celebrate!
Promo Video for Tik Tok and Instagram >
Creative Direction
Event specific visual Identity, character development, swag, and marketing assets.
Environment
Art direction for the overall color palette, way finding within the store, signage, photo moments, and environmental graphics.
Team
Role: Vice President, Design
Design & Experience: Camp’s in-house creative team
Photography: Hope Glassel
Chief Creative Officer: Kirk Larsen
Brand Partners: Ally